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We all wish we had an unlimited budget to make our website and overall digital presence the best it can be.
But that is rarely the case for most businesses.
As a result, we must prioritize what makes the biggest impact on our online visibility and user experience, and put other tasks on the back burner.
With some smart budgeting and effective tactics, you can focus on strategies that are cost efficient but really help you meet your SEO goals.
Maximizing SEO for your budget requires automating what can be automated, keeping simple tasks in-house, and only outsourcing tasks that are necessary.
Here are some additional specific suggestions for making the most of your SEO budget without having to make concessions that could jeopardize your progress.
Outsource Specific Projects or Tasks
More and more companies are outsourcing specific projects or tasks that they need done, but don’t or can’t hire a W2 employee to take care of.
For some companies, it makes financial sense to outsource the work, as it ends up actually being more cost-effective than adding someone to the payroll.
Additionally, if you only need certain tasks done at irregular periods, working with a contractor or agency ensures you’re only spending money when it’s actually needed.
A contractor or agency also makes sense if they have resources or knowledge that is beyond what you can build in-house. This could include advanced technology, databases, or specialized teams that have more experience than what is available for your team.
Some areas where outsourcing makes sense in SEO are:
If you have found link building to be an effective SEO strategy for you, it makes sense to have highly experienced contractors or agencies specializing in it to take the lead.
Because they have a more streamlined process, they are usually able to get more links in less time or with less effort.
This usually leads to a better pay off for you.
If you know that you need a more advanced SEO strategy for the next year or quarter, but aren’t sure where to start, having an outside person or team of experts create one for you has a lot of benefits.
An outsider will often catch things you might have missed since they aren’t “in the weeds” day-to-day in your company.
Having a direction then helps in-house teams get more done.